built up to the final consumer. Pricing modeling from factory to shelf in the destination market, including Incoterms, taxes, logistics, channel, exchange rate, and margin — so that the product supports the chosen channel structure.
Model international pricing
What this work is for.
Brands starting export
Who this module fits.
Companies that only have factory prices in Reais and need to understand the final price in each channel and country.
Companies with tight margins
Brands exporting with difficulty sustaining operations — usually due to poorly formed prices, not bad products.
Groups with multiple channels
Companies that operate with distributors, marketplaces, and their own stores simultaneously and need consistency across channels.
Pricing model per Incoterm
What the company receives.
Each deliverable is an objective artifact. None is a disguised sales pitch.
- 01
EXW, FOB, CFR, CIF, DAP, DDP calculation with explicit assumptions — allows negotiation with the buyer in any model.
Cost structure to the shelf
- 02
Estrutura de custo até o shelf
Factory → shipment → destination → channel → retail, with each tax, logistics, and commercial component isolated.
- 03
Exchange rate sensitivity and volume
Impact of exchange rate variation and volume/scale change on the final margin.
- 04
Price policy per channel
Minimum ranges per channel, discount policy, and margin protection among distributor, marketplace, and direct store.
How the work progresses.
- 01Stage
Origin costing
Actual factory cost, including recoverable and non-recoverable taxes.
- 02Stage
Logistics layer
International freight, insurance, warehousing, and domestic legs at destination.
- 03Stage
Destination tax layer
Import tariff, local taxes, customs fees, and possible applicable preferential regimes.
- 04Stage
Commercial layer
Channel margins, promotion, returns, warranty, and handling cost.
- 05Stage
Consolidation and policy
Model finalization, sensitivity, and price policy per channel.
What we need from the client.
Internationalization work doesn't move forward without a few clear prerequisites. We prefer to point them out upfront.
- Requirement 01
Reliable internal costing
Without an accurately determined factory cost, the model inherits the error. Where necessary, we review the basis with the company's controller.
- Requirement 02
Definition of channel and target Incoterm
It is necessary to know, even if preliminarily, whether the scenario is sales to a distributor, marketplace, or own operation.
- Requirement 03
Real destination information
Taxation and channel behavior depend on the specific country — we do not work with generics.
What's reasonable to expect.
A price structure that supports the chosen international operation without relying on assumptions. There is no promise that the price will be competitive — the work reveals if it is, and what to adjust if it is not.
We don't work with sales guarantees, absolute deadlines or minimum volumes. Any commercial proposal that does should be treated with caution.
Modules that usually come before or after.
Shall we talk about international pricing?
An initial screening call clarifies whether this module makes sense now, whether it fits in parts, or whether another piece of work should come first.